About Tentacle

Background

Tentacle is a PR consultancy shaped by our combined 50 years experience of working in traditional agencies – we’ve all been around the block, had our big successes and made our mistakes, so we know what works and what doesn’t. That insight shapes the way we think about PR today, and the way we go about designing and running PR campaigns.

But it’s not rocket science. We don’t have a patented ‘model’ or some proprietary tools. Like everyone else, we use tools and resources that, for the most part, are freely available. After all, it’s not about bells and whistles – it’s about what we do for you and how we do it.

It’s about how we approach your PR challenge, which (we assume) boils down to influencing the right people in a connected, omni-channel world.

To that end, you get a single team of experts – content experts, traditional media experts, digital media experts and analyst relations experts – working together from campaign design to execution, to ensure everything we do is perfectly designed to reach the right people, with the right content, via the right channels.

The People

Victoria Melville – Media and Analysts

Victoria MelvilleVictoria is a PR professional with a wealth of experience. With a fifteen year track record, she has worked with organisations across the technology, B2B and B2C sectors in the UK and Europe.

Since setting up Melville Communications in 2008  Victoria’s clients have included Amplience, Garlik, an Experian company, UM Labs, TSO, part of Williams Lea, Glue Reply and Dell.

Previously Victoria worked for Inferno and was responsible for the Microsoft UK technology audience over five years, creating strategies and campaigns for the Server, Developer, Enterprise and Partner Business Groups and leading several key launches – Ready ‘05 and Heroes Happen Here ‘08.

Earlier clients include Siemens, Philips, Kodak and Attachmate.

Matthew Bretherton – Research and Content

Matthew is an award-winning copy writer and communications consultant.  During a twelve year agency career, he worked with a wide range of organisations, spanning blue chip corporates, niche brands and public sector organisations.

A creative and clear thinker, Matthew has been behind a string of innovative communication campaigns, working with brands such as Microsoft, npower, AXA, MORE TH>N, The National Physical Laboratory, Serco, Envirowise and TOTAL.

Matthew has researched and copy written everything from corporate brochures and annual reports to advertising, web sites, newsletters and press releases.  His copy has appeared in a wide range of titles – from national dailies to trade and consumer titles

Mark Harris – Digital Channels

Mark is an Internet Marketing and PR professional with fourteen years experience. He has been described by PR Vision (PR Week’s video site) as a “leading authority” on Working Effectively with Journalists in Todays Quickfire Digital Culture.

In 1998 he started an internet marketing consultancy providing advice and implementation of the various techniques available from SEO to Social Media and PR. He provided the “digital resource” for Hill and Knowlton prior to creating an in-house team.

Clients have included Tesco, ICL, Fujitsu, Symantec, History Channel, Readers Digest and the NHS.

Mark ran a digital campaign from the Arctic for 2003 and 2004 and currently plans and runs multiple online campaigns for clients in various sectors.